Logo spelling out The Rollback Throwback.

Prices might have changed, but one thing that has stayed the same throughout our 60-year history: Walmart providing excellent value to customers. Use these vintage ads to guess the price of items from days gone by!

Game instructions

Guess the price of the item correctly, or try to get as close as you can! The higher you score the better. Use the on-screen keyboard, or the keyboard for your device, to interact and guess the price of today's item. Compete with your friends and family! There's a new challenge every day.

blue square icon
= You did it! You were able to guess the exact price!
green square icon
= So close! Your guess is within 5% of the item's price.
yellow square icon
= Brr! Your guess is getting colder and further away from the item's price.
red square icon
= Put some distance between this guess and the next! This means your guess is a bit farther away from the item price.

Your guess is higher than the item's price. Try a guess that is lower than your current guess.

Your guess is lower than the item's price. Try a guess that is higher than your current guess.

The item's price is between and
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